Privacy Policy

1. Information We Collect

Information you provide directly

When you contact us, submit an inquiry form, or book a tour, we may collect:

• Your name
• Email address
• Phone number
• Hotel or pickup location
• Tour preferences and booking details
• Payment information (processed securely through our booking platform — we do not store full payment card details)
• Any other information you voluntarily provide in a message or form

Information collected automatically

When you visit our website, we may automatically collect certain technical information, including:

• Your IP address and general location (city/region level)
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search query
• Device type and operating system

This information is collected through cookies and standard web analytics tools (such as Google Analytics) and is used in aggregate to help us understand how our website is used and improve the visitor experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill tour bookings — including confirming reservations, coordinating pickup, and communicating pre-tour details
• To respond to inquiries — when you contact us by phone, email, or through a form, we use your information to respond
• To improve our website and services — aggregate analytics data helps us understand what's working and what can be better
• To send relevant communications — if you have booked with us or opted in, we may send confirmations, reminders, or follow-up messages related to your tour
• To comply with legal obligations — we may retain certain records as required by applicable law

We do not use your information for automated decision-making or profiling.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers — we work with third-party tools and platforms to operate our business, including our booking platform (FairHarbor / SmartWaiver), email services, and payment processors. These providers are authorized to use your information only as necessary to provide their services to us.
• Legal requirements — we may disclose information if required by law, court order, or to protect the rights, property, or safety of Western Jeep Tours, our guests, or others.
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a change occurs.

4. Cookies

Our website uses cookies — small text files stored on your device — to help the site function and to understand how visitors use it. The types of cookies we use include:

• Essential cookies — necessary for the website to function. You cannot opt out of these.
• Analytics cookies — help us understand how visitors interact with our site (e.g., Google Analytics). This data is aggregated and anonymous.
• Marketing cookies — may be set by third-party advertising platforms if we run paid advertising campaigns.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit aboutcookies.org.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Booking records are typically retained for a minimum of three years for accounting and legal purposes. You may request deletion of your personal data at any time (see Section 7).

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure connections (HTTPS), access controls, and using reputable third-party platforms for payment and booking processing.

No method of data transmission or storage is 100% secure. While we take your privacy seriously and use commercially reasonable means to protect your information, we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access — the right to request a copy of the personal information we hold about you
• Correction — the right to request that we correct inaccurate or incomplete information
• Deletion — the right to request that we delete your personal information, subject to certain legal exceptions
• Opt-out of marketing — the right to opt out of any marketing communications at any time by contacting us or using the unsubscribe link in any email we send

To exercise any of these rights, please contact us at parkcityjeeps@gmail.com or by calling (801) 822-1393. We will respond to your request within 30 days.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete that information.

9. Third-Party Links

Our website may contain links to third-party websites, including our booking partners, review platforms, and local partners. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: